Solutions · New openings
In an established market almost every account you approach already has an arrangement with someone else, and your job is to unseat them. Opening is the exception. Equipment, systems and suppliers are all chosen at once, by someone with no incumbent relationship to protect — which makes it the one moment a new entrant competes on equal terms.
Before opening, and immediately after.
Capital equipment, an electronic record system, a laboratory contract — those are decided before opening, and arriving afterwards means arriving too late.
A consumable, a product range, an ongoing supply relationship can be won after opening, and the confirmed record is the better list for it because it is verified rather than planned.
This is where most lists of new openings stop being useful.
A name, an address and a telephone number tell you a clinic exists. They do not tell you whether it is relevant to you. If your product concerns home care, or a particular test, or a specific patient population, a list of every opening in the country is a list you still have to qualify by hand — and by the time you have, the window has closed.
The facility record as published, delivered on the schedule above.
Qualification is yours to do.
The same record, plus the material that lets you decide whether to visit before you pick up the phone.
Criteria are agreed with you beforehand.
A facility that has not opened does not yet have the codes you use.
Before opening, a practice has no registration with the regional bureau and therefore none of the codes your systems key on. It does have a SCUEL ID, which is assigned when we first record it and does not change afterwards.
That ordering matters more than it sounds. The record you create six months before opening, the confirmed registration a month after opening, and every year of activity after that all sit on the same identifier — so the account you approached before it opened is the same account in your system a decade later. More on identifiers →
Stated plainly, because this is a dataset that invites overestimation.
Tell us what gets decided at opening in your category, and we will tell you which of the two points in time is the one you need. Working with us from outside Japan? Read how engagements run first.
Engagements typically start from several million Japanese yen — indicatively, tens of thousands of US dollars. The US dollar figure is for scale only and is not a quoted price. Scope, coverage and contract term determine the final figure.
